Branding Strategies & Planning Using Social Media
Description
Synopsis
Students develop and launch a social media plan with a focus on branding, and analyze how social media impacts the branding efforts. Learn how to define social media communication strategies and manage Social Media Optimisation (SEO).
Who Should Attend
Marketing directors and managers
Brand directors and managers
Social media / community managers
PR / communications directors and managers
Content marketing directors and managers
What you'll learn
Social media framework & strategies
Social media management
Social media monitoring & analytics
Social media best practices
Integrating social media, branding & SEO
* Topics may change per the Instructor’s discretion.
Requirements
Attendees must have a basic understanding of social media, branding and SEO
Attendees should ideally have working experience in social media, branding and SEO
Attendees must bring along their own laptop to the class.
Learning Outcomes
Identify the different uses of various social media platforms
Discuss their rationale for selecting a certain social media channel
Report on the effectiveness of their social media marketing efforts
Develop a social media strategy
Employ the lessons learn to build awareness and/or drive leads for their business
Evaluate the success of their social media efforts
A. Knowledge and Understanding (Theory Component)
At the end of this course, participants should be able to:
B. Key Skills (Practical Component)
At the end of this course, participants should be able to:
Schedule
| Time | Agenda |
|---|---|
| Day 1 | |
| 08:30 – 09:00 | Course Overview |
| 09:00 – 10:30 | Overview Of Social Media, Branding & SEO In 2019 |
| 10:30 – 10:45 | Break |
| 10:45 – 12:00 | Social Media Best Practices |
| 12:00 – 13:00 | Lunch |
| 13:00 – 15:30 | Social Media Case Studies & Real-Life Examples |
| 15:30 – 15:45 | Break |
| 15:45 – 17:00 | Exercises and activities |
| 17:00 – 17:30 | Assessment |
| Day 2 | |
| 08:30 – 09:00 | Quiz |
| 09:00 – 10:30 | Questions & Learnings From Day 1 |
| 10:30 – 10:45 | Break |
| 10:45 – 12:00 | Combining Social + Branding + SEO |
| 12:00 – 13:00 | Lunch |
| 13:00 – 15:30 | In-class Assignment |
| 15:30 – 15:45 | Break |
| 15:45 – 17:00 | Student's Presentations |
| 17:00 – 17:30 | Assessment |
Instructor
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President of Sales